Overview
Block Blast is a popular iOS puzzle game. The goal of this integration was to introduce the game organically to a Shorts-first audience using a story-driven skit, rather than a traditional ad read.
The brand was woven directly into the narrative so the promotion felt native, entertaining, and highly watchable.
Execution
- Format: Narrative skit Short
- Platform-first storytelling designed for Shorts and TikTok
- Brand featured naturally within the story (not interruptive or forced)
- No paid amplification or boosts
The content was created to maximize retention and rewatchability, allowing the algorithm to carry distribution organically.
Results
The integration performed strongly across platforms, with high engagement and audience retention driven by native, story-first placement.
- Youtube Shorts: 1.7M+ Views
- TikTok: 300K+ Views
- Total Reach: 2M+ Organic Views
Takeaways
This campaign demonstrates how story-driven skit integrations can deliver mass reach while maintaining audience trust. Entertainment-first storytelling allows brand messaging to blend seamlessly into high-performing short-form content.
